Meet the Team that Powers SurfMed

SurfMed has been successfully growing for more than 60 years thanks to steadfast, talented leadership. Our Executive Team has over 30 years of experience in DME, Pharmacy and Home Care businesses, while our Senior Management comes from a wide array of healthcare backgrounds. Together their professional leadership helps SurfMed to fulfill its mission to provide high-quality medical equipment that keeps people healthy and independent.

Learn more about individual team members below and take a look at our Careers page if you are interested in joining our company.

Jeff Rittenberg

CEO

Jeff Rittenberg is the CEO of SurfMed. Jeff is recognized as a national expert in Durable Medical Equipment. His industry knowledge of is unparalleled especially in the Medicaid, Managed Care and Medicare lines of business. He is an advisor to national Managed Care Organizations, Regulators and to the largest DME industry software company. To further DME through advocacy, Jeff has served as a founding board member of The Accredited Medical Equipment Providers of America (AMEPA) and a founder of The Florida Alliance of Health Care Services (FAHCS) the Florida association. Jeff’s commitment to health care goes beyond work, he serves a Vice Chairman of the Miami Jewish Health Systems, a major health care provider in South Florida for over 70 years. He has also been a long time member and leader of the Entrepreneur Organization of South Florida.

Jay Rittenberg

President

Jay Rittenberg is SurfMed’s President. For 28 years Jay ran retail operations for SurfMed’s Pharmacy division. His knowledge and expertise in retail have helped SurfMed’s managed care division’s growth nationally by his focus on operations, customer service and technology.  Jay was a leader of advocacy for Independent Pharmacies in Florida and currently the voice of Home Health Care providers regarding implementation of the federal Electronic Visit Verification guidelines. Jay has always given back to his community. Jay serves on the Board of Directors of Florida PACE Centers, one of the largest PACE systems in the nation, has worked tirelessly to increase awareness and fundraise in the battle against Kidney Cancer in support of the Dana Farber Cancer Institute in Boston.

Sean Schwinghammer

Chief Strategy and Business Development Officer

Sean Schwinghammer is the Chief Strategy and Business Development Officer of SurfMed. To many he is the face of SurfMed and the DME industry as a whole as his duties include engagement with Managed Care Organizations, advocacy with all Regulators and interacting with all elected officials on state and federal issues. Sean began work in health care to assist a friends whose business was being negatively impacted by Medicare DME competitive bidding. This assistance turned into founding the nation’s largest DME association by membership and several state associations, to advocate for Providers. His strategy in government and business has always been the same “Presenting problems with solutions, reaps long term rewards”. This has proven to be true, especially in the realm of managed Medicaid. Sean’s foresight and insight have helped SurfMed to grow into a national presence in Health Care. Sean is a proud graduate of the University of Florida and is a consummate civic activist, having been elected to office and served on many City, County and State boards. He is also very active with the Boy Scouts of America.

Alexis Watine

Senior Vice President of Operations

Alexis Watine is SurfMed’s Senior Vice President of Operation. In this roll Alexis oversees nearly every aspect of SurfMed’s operations, from analytics to Customer Service, Accreditation and Compliance to systems and new technology, logistics to revenue cycle. Under her advisement SurfMed quickly became one of the most technologically advanced DME companies in America. Alexis is recognized as brilliant by her peers as her capacity to learn, interpret and apply information and skills sets is astounding. She has brought these tools to advise Health Plans as to their weaknesses while offering viable solutions, securing her reputation as a trusted advisor to Health care executives.

Georgeanne Calleiro

Revenue Cycle Manager and Director of Special Projects

Georgeanne Calleiro is SurfMed’s Revenue Cycle Manager and Director of Special Projects. For over two decades she has held leadership positions at SurfMed. Georgeanne began in retail and has found that elements of quality customer service are essential to working with Managed Care Plans and various payer types in her work with billing, collections and operations. One of her key interests is identifying issues and solving them. This has served her well as she has had to resolve many claims and configuration issues for SurfMed’s Manage Care Partners. With her vast experience as a Claims Specialist, she has become an advisor to Managed Care Plans that engage her for advice and counsel regarding their claims systems. Georgeanne has a degree in business with a specialty in the field of Health Management System and is a fitness junkie.

Dariel Miranda

Logistics and Facility Manager

Dariel Miranda is SurfMed’s Logistics and Facility Manager. Dariel has a long history in distribution and has held nearly every job that is logistics and warehouse related. In his position, he oversees all of SurfMed’s distribution centers and distribution personnel statewide. He is tasked with purchasing and maintaining warehouse inventory levels, equipment recovery, and cleaning and repair. Dariel also oversees SurfMed’s extensive Respiratory department. Most importantly he is active in the technology side with fleet management, dispatch, and delivery software. Dariel is certified in Oxygen repair and facility safety.

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